Gurugram Residents Turn Farmers and Sellers with a Community Organic Produce Market.
When residents of Gurugram found themselves unable to procure organic fruits and vegetables, they decided to come together and grow their own. The result is Green Leaf India, which claims to be the country’s first for-residents and by-residents market for fresh, organic produce.
Green Leaf India draws its name from the group, consisting of residents who participate in the local community gardening project.
The group has 70 members, and the organic market is their first major initiative launch with the support of the Gurugram Horticulture department. In October 2016, the horticultural department leased land near Garethpur Bass village area to the community for farming.
Deen Mohammad Khan, the district horticulture officer, said in an interview to Indiatimes, “We are working on a system where the residents enrolled in the community gardening project will reach out to their friends, family and neighbours in their condominiums through WhatsApp groups for their demand of organic fruits and vegetables.”
The next phase of operation will be to set up Green Leaf India office and organize the central order, distribution and delivery system to reach out to customers more effectively.
The project received a lot of response from residents who were concerned about the lack of information about organic vegetables and fruits. Mridula Singh, a professor and a participant in the community gardening project, said, “I took this project up because I wanted to grow my own food and also find out if what we are sold in the name of organic is actually organic.”
With their success, the department is now planning to grow the community, and add more urban farmers growing organic vegetables and fruit.
Source: – https://in.news.yahoo.com